Zeit Online

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News for the digital world

Client

Zeit Online

Service

Digital Products and Services

Duration

12 months

Team

4 people

Website

http://zeit.de

Having successfully created a digital homefor ZEIT Magazin in 2014, it was time torethink ZEIT ONLINE, the online presence ofone of Germany’s most prestigious andinfluential newspapers. How we consumenews and digital content is changingdramatically, but the landscape of newsstorytelling in Germany is comparatively flat.Few news sites provide mobile formats, yetan increasing number of readers want accessto news on their phones. Something had tochange. A digital article needs a differentDNA. We wanted to provide a new newsexperience for ZEIT ONLINE’s 11 millionreaders, not to mention their editorial team.To start, we defined a shared vision for thefuture of news online. Through workshopswith ZEIT’s editorial teams, plus interviews and user tests, we got to the core of contemporary digital journalism,sketched out ideas for new content formats, and developed our own methodologies to create these innovativenews formats: editorial prototyping.

The result is a variety of content formats for different ways of consuming news. ZEIT ONLINE now offers short and easily digestible content like card stacks, which are optimized for handheld devices. Live blogs and breaking news feel and read faster, while extensive topic pages and long reads are designed with a slower pace in mind.